Setting up your Business can be a daunting task, finding the most suitable location and "calculating your overheads" is one of the most important aspects of your business.
Employing the correct staff most suited to your line of business and the correct amount of staff to allow your business to run smoothly is not an easy task.
Keeping wages to a minimum is also important and to keep overheads to a minimum whilst having enough staff to generate the necessary income is a well balanced act.
Your advertising budget has to be carefully planned to target the correct market.
However this is probably one of the easiest aspects of your business that you can easily over spend therefore a budget is a must.
Making profits can be a fine balancing act; you need to be aware of your expenditure
and sales targets to meet that expenditure.